Stella

The Stella is a specialized medical facility focusing on the treatment of chronic conditions, particularly those related to nerve and pain disorders, including post-traumatic stress disorder (PTSD). Their audience encompasses individuals suffering from these conditions and their families, healthcare professionals, and caregivers. Central to their approach is the innovative Dual Sympathetic Reset (SGB) treatment, a procedure targeting the stellate ganglion in the neck to alleviate symptoms of PTSD, anxiety, and trauma symptoms by impacting the sympathetic nervous system. Stella's mission is to provide comprehensive care through a combination of advanced medical procedures and supportive therapy, catering to the unique needs of each patient with their multifaceted treatment strategies.

As the Social Media Manager for the Stella Center, a leading medical facility renowned for its innovative treatments of chronic conditions, Trauma, and PTSD, I played a pivotal role in both strategizing and executing Stella's digital narrative. My tenure was marked by a dynamic approach to social media management, encompassing the creation and management of organic content and assisting paid advertisements across various platforms. I skillfully balanced emotive storytelling and educational content, significantly elevating the awareness of their signature Stellate Ganglion Block (SGB) treatment and the broader implications of PTSD.

Notably, I spearheaded the launch of Stella's presence on TikTok, tapping into a new, diverse audience with tailored, engaging content. This portfolio is a testament to my comprehensive digital strategy, showcasing how I effectively harnessed platforms like Facebook, Instagram, LinkedIn, and TikTok to foster community engagement, enhance online visibility, and drive meaningful conversations around mental health and innovative medical care.

PTSD Awareness Campaign

Led a targeted social media campaign for PTSD Awareness in June 2023 for PTSD Awareness Month. The primary goal was to educate the public about PTSD and introduce Stella's unique treatment approaches while also destigmatizing talking about mental health. Targeted audience segments included people who have experienced trauma-causing PTSD, veterans, first responders, and their families across major urban areas in the United States. Utilized Facebook and Instagram for broader reach, TikTok to reach the younger generation, and LinkedIn for connecting with healthcare professionals and advocacy groups.