Kpop After Dark

01 — Project details

The goal was to raise $50k in 60 days to fund a Kickstarter event revolving a 21+ Kpop event.

02 — Creative process

My tactic was to create videos that would address the community we were looking to engage directly through Tiktok and Instagram. While also going live to speak to the community directly and help show open communication and transparency in the project.

03 — Results

We managed to achieve 268% of the goal in less than a week with growth showing after every live stream.